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Ethical Markets Report

The Ethical Markets Report has been acting as an important barometer of UK spending since 1999. We track sales data across a wide range of consumer sectors.

The report is trusted and used by businesses, academics and the UK Government.

Here we share findings from the 2023 Ethical Markets Report, released in December 2023.

Ethical Markets Report 2023

The latest figures in our 2023 report show the growth faltering significantly across most sectors for the first time since 1999.

There were two big growth areas where spending increased significantly:

  • spending on electric cars increased by 80%
  • spending on green electricity tariffs increased by 40%

These played a key role in pushing the overall value of the ethical market up by 7% in 2022.

However, in a year when inflation was running at 9.2%, most other sectors saw little growth or real terms declines (growth less than inflation). Exceptions to this were:

  • spending on solar panels increased by 282%
  • sales of second-hand clothes increased by 49%

Fluctuations in challenging financial times

All this should be seen in the context of a year when most retail business, ethical or otherwise, saw sales volumes decline by 3%. Many ethical businesses are simply struggling, like everyone else, in the most turbulent economic times we have seen since this research began.

Total ethical market value remains significant at £141 billion.

And our opinion survey, which in conducted in tandem with our market research, shows no decline of interest in making ethical choices.

The money in ethical banking and investment grew by only 1.5% in 2022. This was the smallest rise since 2017. Again this should be seen in the context of a year when even mainstream investments grow by only 1% and retail deposits declined everywhere as people faced difficult economic circumstances.

Ethical categories in our market report

We track sales data across a wide range of consumer sectors, including:

  • Ethical food and drink
  • Green home
  • Eco-travel and transport
  • Ethical personal products
  • Community
  • Boycotts
  • Ethical money

Overall value of ethical consumption in the UK

Figures from Ethical Markets Report 2023







% growth 


Ethical food & drink 4,223 11,232 12,080 7.6%
Green home 4,943 9,619 12,218 27.0%
Eco-travel & transport 1,641 7,546 12,381 64.1%
Ethical personal products 823 1,783 2,147 20.4%
Community  11,130 11,845 11,966 1.0%
Total Basket 22,760 42,025 50,792 20.9%
Boycotts  2,485 3,341 2,860 -14.4%
Total Basket and Boycotts 25,245 45,366  53,652 18.3%
Ethical money 21,947 86,219 87,473 1.5%
Total  47,192 131,586 141,125 7%

The overall picture

Overall the report reminds us that, although there continues to be a long-term trend towards ethical market growth in the UK, ethical businesses everywhere are not immune to the turbulence we see everywhere.

Britons are poorer and spending more on energy to stay warm. Those that can, are taking positive steps to re-adjust to a world where the climate is changing, by buying electric cars and installing solar panels.  

Those that can't, are buying more second-hand items which, of itself, is also helping to reduce emissions.

As previous markets reports have shown, when the government chooses to offer subsidies for positive ethical choices, they can scale up rapidly across all sections of society.

The 2023 Ethical Markets Report was sponsored by the Co-operative Bank. The research was conducted during 2023.